Strategic Creative Director and Brand Leader with over 16 years’ experience leading in-house creative functions and governing brand within complex, high-pressure, multi-stakeholder environments. As Oceania Creative Lead at EY, I led the internal design agency and held accountability for the strategic implementation of global and local brand initiatives across campaigns, thought leadership, sponsorship and market-facing communications. Operating at senior leadership level, I ensured brand strategy was translated into consistent, high-impact execution across all touchpoints, strengthening organisational positioning, stakeholder engagement and sustained market leadership.