Strategic communication. Creative Leadership. Brand Communications.

Artist. Designer. Storyteller. Curious. Inclusive. Collaborative.​

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With over 25 years shaping brand, reputation and stakeholder strategy I bring a proactive leadership style that is fueled by inclusivity, resilience, resourcefulness, innovation and Systems thinking. 

Having led creative direction for global and local programs across Oceania I have proven ability to step into complex environments, to lead and position brand and organisations as authoritative leaders.

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I believe in the power of storytelling to deliver purpose driven content. That brand is not only strategic messaging but lived experience and demonstrated core values. This is conveyed not only by its voice to market, but by its people and its community - at every touchpoint.

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Fostering inclusivity, accountability, clear consistent communications to all levels of reporting lines is key to my leadership approach. I bring a calm, proactive, solutions-focused energy with which I always strive to demonstrate reslience, value all perspectives, foster a human centered design approach and the importance of team.

I thrive on building, evolving and bringing a brand to life. Being open minded to new experiences, ongoing learning, emerging trends and technology and using that to inform a and ideate to improve brand experience is key to my team and mentoring approach.